Foundry Media — Meta Ads for Home Service Companies

Stop Buying Leads. Start Buying Booked Jobs.

We run Meta ads for home service companies — plumbing, roofing, HVAC, electrical, and more. One flat setup fee — then you're only charged when a confirmed appointment lands on your calendar. Not for clicks. Not for leads.

Free 20-minute call — no contract, no pressure.

3 in Week 1 Booked Appointments
$0 Monthly Retainer
1 Per Market No Competitor Overlap
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Your competitors are booking jobs you never knew existed.

A pipe bursts. A roof starts leaking. The AC dies in July. The homeowner picks up their phone — and Facebook shows them a local company before they ever get to Google.

If that company isn't you, it's whoever beat you to the feed. They get the call, the job, and the referral that comes after it.

The best crew in town still loses to the most visible one. We make sure that's you.

Fix My Visibility

Slow Seasons Are Killing Cash Flow

Referrals don't pay the bills in a slow month. You need work coming in every week — not whenever someone's neighbor happens to mention your name.

Generic Agencies Don't Get Home Services

Most agencies run the same campaign for a dentist, a gym, and a roofer. We only do home services — we know what makes a homeowner stop scrolling and call.

Burned by Ads Before

You paid an agency a retainer and got tire-kickers. We don't sell you clicks or "leads" — the only thing you pay for is an appointment on your calendar.

Meta ads that actually bring in jobs.

We build and run Facebook and Instagram campaigns made for one thing: getting homeowners in your service area to call you. Built from scratch for your market — never recycled from another client.

Facebook & Instagram Ads

Your company shows up in homeowners' feeds before they ever search — with ads that make you the obvious choice when something breaks.

  • Custom creative built for your market
  • Proven direct-response copy
  • Continuous A/B testing

Done-For-You Lead Nurturing

A lead that waits an hour calls someone else. We set up instant, automated follow-up so every lead hears from you in minutes — not tomorrow.

  • Instant lead notification to your phone
  • Automated SMS & email follow-up sequences
  • CRM integration & lead tracking
Plumbers Roofers HVAC Electricians & More Trades
$47
Average cost per booked call
↑ 3.2× ROI tracked

Built for home service companies ready to grow.

We work with owner-operated companies running 2–10 trucks — the ones doing great work but tired of hoping the phone rings.

If you want new customers showing up on your calendar every month without chasing them, this is for you.

You're an established company (not a brand new startup)
You can handle 10–30 new leads per month
You're serious about growth and ready to invest
You're looking for the cheapest option out there

We only take on clients we're confident we can get results for.

Your market is protected. We only work with one company per trade, per market. If you qualify, no competitor in your area can hire us.
See If You Qualify

From "I need more jobs" to a full schedule in 30 days.

Three steps. You take the calls — we handle everything else.

Free Strategy Call

Tell us about your business and your market. We'll show you exactly what we'd run for you and what to expect — then you decide. No pitch, no pressure.

20 minutes Zero commitment

We Build Your Campaign

Our team writes the copy, designs the creative, builds the targeting, and sets up the full campaign infrastructure. Done-for-you, start to finish.

7–10 days You approve everything

Leads Start Coming In

Your phone starts ringing. We watch performance daily, tune the campaign weekly, and send you reports — so you always know exactly what your money is doing.

Leads in 30 days Ongoing optimization

One setup fee. Then you only pay per booked appointment.

No monthly retainer. No per-lead fees. No surprises. If we don't book you appointments, we don't make money.

1

One-time setup

$300 one-time

Covers your full campaign build — copy, creative, targeting, and automated lead follow-up. Paid once. No monthly management fee, ever.

3

Pay per appointment

Results only

After setup, you're only charged when a confirmed appointment lands on your calendar. We only win when you do.

Our guarantee: if we fall short of what we promised, we work for free until we deliver.

"I didn't think Facebook ads worked for home services."

If you've run Meta ads and gotten nothing, the platform wasn't the problem — the execution was. Generic agency, recycled campaign, leads nobody followed up with.

We only work with home service companies. We know what makes a homeowner stop scrolling and pick up the phone — and we've tested it across dozens of markets.

The ads work. The execution just has to be right.

Case Study · Week 1 · Commercial Roofing — Los Angeles, CA
3 Booked appointments
14 Days From campaign launch
$20K+ Est. value — 1 closed job
One setup fee → $20,000+ from a single deal — in week one.
"I had 3 booked commercial roofing appointments in my first week. The setup was fast and they handled everything."
PM
Pedro M. Commercial Roofing — Los Angeles, CA

Common questions.

What does it cost?

There's a one-time $300 setup fee. That's it. No monthly management fee. After setup, you pay only when we book you a confirmed appointment.

How fast will I see results?

Most clients receive their first booked appointment within the first week of campaign launch. We build your campaign in 7–10 days after onboarding — so the typical timeline from signing to first appointment is under two weeks.

What if I'm not happy with results?

We only take on clients we're confident we can get results for. If we fall short of what we promised, we'll work for free until we do. We're not interested in keeping a client's money if we're not delivering — our reputation in your market depends on it.

Do you work with my trade?

We work with just about every home service trade — plumbing, roofing, HVAC, electrical, flooring, painting, garage doors, and more. If homeowners or property owners hire you, we can build a campaign for you. If you're not sure, book a call — we'll tell you honestly whether we're the right fit.

Am I locked into a long-term contract?

Our minimum commitment is one month. After that, it's month-to-month. We believe in earning your business every month — not locking you in and hoping you forget.

Let's fill your schedule.

Book a free 20-minute strategy call. We'll look at your market, show you where the opportunity is, and map out exactly what we'd run for your business — no cost, no commitment.

Book Your Free Strategy Call

We limit the number of clients we take per market to protect your results.

Backed by our guarantee: if we fall short, we work for free until we deliver.